The majority of merchants or future entrepreneurs plan to start or expand their online business. As a high-growth sector, E-commerce has completely changed commerce and placed itself as the major competitor to traditional trade. However, it did so without cannibalizing it. On the contrary, we are now talking about an increasingly connected trade where the synergistic effects between the two are numerous. As such, the temptation to start selling online is growing!
And while E-commerce is continuously growing, success is not as easy as it may first seem, it requires knowledge, a sense of anticipation as well as a thorough preparation.
What is E-commerce?
While E-commerce can be defined in various different ways, above all, it represents the different business transactions that are done remotely on the Internet. It is also known as electronic commerce. The action of buying on the internet is done through digital and connected objects.
The purchase can be made through different channels and supports: computers, smartphones, tablets, consoles, TV, etc..; E-commerce is increasingly moving towards M-commerce (mobile commerce).
The benefits of e-commerce
Online commerce opens up great opportunities for merchants, as it allows you to:
- Expand your market area
- Target a wider range of clients
- Add multiple distribution channels
- Sell 24/7
- Present your products in numerous different ways
- Reduce fixed costs (and thus improve your gain margin)
- Make greater use of Internet-related technologies
- Better understand and increase your return on investment
- Develop and strengthen your customer relationship
- Facilitate sales and purchases
- Collect beneficial data from customers
- Display products in intuitive categories and thus increase sales
- Easily find the products you want.
It saves time for both the consumer and the seller while remaining practical. Additionally, customers can have access to more offers, better prices, as well as being more informed about the products they want to buy.
New e-commerce practices
To become an e-merchant, it is important to know the main e-commerce trends. First of all, m-commerce is omnipresent today. Your shop needs to be optimized for mobile as most customers will buy via their phone.
Secondly, advances in virtual reality and augmented reality mean that consumers will be able to analyze products on the web much more easily.
Voice search is also an important trend in online sales. Mobile integrations will greatly facilitate the shopping of Internet users and make it possible to find a product more efficiently.
Another trend is the customization of the product. In contrast to physical stores, consumers are increasingly looking for the ability to customize their products on a merchant website. Shape, color, quote printing, size, etc. You have to aim at providing your potential customers with multiple choices
And with the forever increasing amount of available data, merchants will be able to target and perfectly adapt their product to their audience. The ads will be ultra-precise.
E-commerce is first and foremost a search for profitable markets
There are many benefits to being an e-merchant. However, to become one and succeed in doing so, you first must find a market where demand is strong enough. In E-commerce, especially when you start, it is important to position yourself in a niche. That is to say to specialize in a field that you master and that is likely to attract a sufficiently large number of e-consumers.