In the digital world, a website is the most effective tool for marketing activities in Singapore. Of course, it will be more effective if we manage it properly. A website is aimed at customers, right? Therefore, one of the important factors for the success of a website is user experience.
The impressive experience generated after visiting a website will always be remembered by visitors. Customers do not hesitate to visit again, recommend the website to others or even put their loyalty to a company with a good website. Of course, this will have an impact on increasing engagement and conversions on the website, you know.
Therefore, many websites are trying their best to improve the User Experience on their website. So, what are some tips to improve User Experience on the website? Let’s see the article below!
- Attractive Home Page
Appearance is the first thing people always glance at, included with Home Page. Home Page is the first page seen by visitors. This means that the Home Page will determine whether someone will continue the search or not. Therefore, the Home Page must be made as simple and attractive as possible.
Avoid entering too much content or information on the Home Page. Who wants to continue the search if on the start page already presented confusing text?
List the most important information at the top of the Home Page. Enter the logo along with the company name. Including some company-related information will make customers feel more comfortable and trust your website. Many people choose a minimalist and simple look as the Home Page, maybe you can try to follow it.
- Take Advantage of the White Space
Have you ever seen empty space around content or text on a website? Then you already know what white space is. White space or what is often referred to as negative space is empty space located around the content or writing on the website. This space is created to increase user comfort in viewing the content on the website.
Imagine if you visited a website with quite a lot of content without any gaps between one content and another. Must be lazy to see it, right? Well, that’s the benefit of using white space on your website.
In addition to providing comfort to eyesight, objects located around white space can get more user focus, you know. The text or information will be more highlighted by the user. However, make sure the size of the white space on your website is ideal. Don’t be too big or too small.
- Good Website Loading Speed
Who doesn’t agree that slow websites are annoying? To improve the User Experience on the website, make sure your website loads in a fast time.
A user takes 3 to 5 seconds before deciding to leave the website that is being loaded. More than that, the User Experience of your website is considered bad and ends with visitors leaving the website.
There are several ways to make your website load quickly. For example, inserting images with a small size, using a quality hosting service, a server that can accommodate website data, and others.
- Striking Call to Action
Using a Call to Action is very effective if you want to generate conversions on your website. CTAs can be used to direct users about what they can do on the website, make it easier to navigate the website, and find what they are looking for.
There are several things that you should pay attention to when creating a CTA, such as the use of colors, words, and layout. Use a color that contrasts with the background to attract the customer’s focus. Study the psychology of color so that the color you choose fits the purpose of the CTA itself.
Create words on the CTA that stimulate visitors to take action. Make sure the location of the CTA is in a strategic position, for example at the top of the website so that it is immediately visible to visitors who come.
- Use Bulleted Lists For Important Points
Does your website contain a lot of information in the form of text, such as articles? To improve the user experience on the website, you need to use a bulleted list.
From the abundance of information on the website, you can package it so that it is easy for readers to understand the important information in it. One of them is by using a bulleted list of important points. Bulleted lists can make the article structure neater and easier to understand.
Include an image at each point to make the reader understand more about the material presented. With many unique icons circulating, choose an icon that is interesting and following the contents of the points you describe.
- Add Images and Videos
Uploading videos and images on the website can provide a good experience for visitors. For example, when you sell a product, upload an image or video about details, uses, variants, benefits, and more. With this, visitors will know more about the product and increase customer buying interest.
In addition, the use of images or videos can make the website less boring and look more attractive. Images and videos can be a support in explaining the product or content that you create so that it is easy to understand.
- Writing the Correct Heading
The title on the website must be made attractive both in terms of design and writing. Potential customers will certainly expect the title to match what they are looking for. If the title you create does not match the content, it will certainly disappoint visiting users.
Create a title that contains keywords to attract more visitors. Use a title that is relatable to the user’s life. Make sure the title you create is following Google’s SEO standards so that your website can rank at the top of search engines. Of course, these tips are not only to improve the user experience but also affect SEO you know.
- Stay Consistent
The next tip to improve the user experience is consistency. Your content, designs, pages, products, fonts, structure, and more should stay the same. If when switching pages the display is very contrasted with the previous page, visitors will be confused whether they are still on the same website or not.
Also, make sure you are always up to date in uploading content or information. If your website rarely updates, customers will be afraid to put their trust in and switch to another, more active website.
- Avoid Broken Links
Make sure the link you include can be opened. Users who click on the link are sure to expect to get something they expect. Broken links will make them disappointed and think twice about continuing to browse your website.
To minimize this from happening, first, make sure the link is working properly. You can take advantage of available tools to identify broken links that may occur, such as Google Webmasters.
- Mobile-Friendly Website
Have you ever visited a website, and the appearance changed on every device you use? Well, that’s what is called a mobile-friendly website. A mobile-friendly website is a website that looks responsive for mobile devices such as tablets, smartphones, iPads, and others.
To improve the user experience for users, you need to use a mobile-friendly website. Moreover, nowadays, the majority of website traffic is accessed through mobile devices.
The appearance of a website that is not yet mobile-friendly will make it difficult for them because of the unresponsive layout. Visitors must zoom in and zoom out on each page. Instead of getting a pleasant experience, they are disappointed and choose to leave your website. Don’t you want your website to be abandoned?
- Search Box for Easy Search
Another tip to improve the user experience in Singapore is to have a search box on the website. When someone visits a website, they have a specific goal to look for. What if your website content is too much? Of course, visitors will find it difficult to find what they are looking for. And ends with customer disappointment.
Therefore, there are lots of websites that provide search boxes to make it easier for visitors to search based on the keywords they input. The easier it is for them to find what they are looking for, the higher the User Experience on your website.
- Include a contact person who can be contacted
Visitors may have some obstacles or questions while browsing the website. You can include some information such as an address, phone number, email, or social media that customers can contact.
By including information like this, customers will have greater trust in your website. The easier access to connect with you, the higher the visitor’s buying interest, you know. These tips can improve the user experience so that visitors can communicate easily with you.
- Easy Check-Out Option
Check Out is the last process that prospective customers do. If the check-out process is complicated, the customer might even cancel the transaction and move to another easier website! An easy check-out process will make visitors feel happy and have the potential to return for other transactions.
On business websites, especially e-commerce, make sure the check-out options are carefully designed. Make a shopping cart feature that shows the number of items purchased or even their total purchases. After that, make sure you provide them with several payment methods that they can easily choose from.
Well, above are some powerful tips from us that you can apply to improve the user experience on your website. A good customer experience will have an impact on loyalty, engagement, and even website conversions.
Hopefully, some of the tips above can help you to provide the best website to your loyal customers. Good luck!