A logo is one of the important elements in a business. Even though it seems trivial, the existence of a logo can determine the future of your business. That’s why nowadays many business people are trying to create a logo for their business. There are two ways you can make a logo, making it yourself or using the services of a logo maker in Singapore.
One of the knowledge about logos that you should know is mistakes in logo design. It’s the same with products or services from your company, of course sometimes some mistakes occur in the manufacturing process, right? This also applies to logo creation. Some mistakes can be fatal, while others can have little impact. Well, the following will explain some of the mistakes in designing a logo that you should avoid.
- Unoriginal Design
The first mistake to avoid when creating a logo is copycat or plagiarism. A logo is a reflection of a company, of course, you should not take another company’s logo to modify it into your company logo. Copycat is one of the biggest sins in the design world, so make sure to avoid this.
- Using Random Elements
Some people may feel able to create a logo with only Photoshop skills. But you have to know, a graphic designer needs a lot of expertise including using vectors, colour psychology, and so on. One of the original cutesy actions performed by the original “graphic design” is to use clip art in the design. You should know that the use of clip art will make your logo look cheap and you can be prosecuted for violating the use of other people’s work.
- Too Complicated and Redundant
Have you ever noticed the logo of a big brand? Call it Google, Apple, Samsung, Nike, Adidas, and so on. The logos of these big brands look so simple but full of meaning. You should use this principle in creating a logo. Avoid designs that are too complicated and redundant. Too many details, words, slogans to a strange font selection can make people uncomfortable when looking at your logo.
- Bad Colour Combination
Colour psychology is one of the skills that a graphic designer in Singapore must-have. With this ability, then you will never go wrong in determining the right colour combination and as desired. Every year, colour trends are always changing and you should also be up to date on this. For example, the use of colourful fonts in the 80s was cool, but this cannot be considered the same for today. Using too many colours can make a logo seem informal. We recommend using 2-4 primary colours so that the logo can convey the message well.
You should know that a good logo can be placed anywhere without compromising its quality. For that, make sure the logo you create remains clear when placed on a 5×10 metre billboard or when used as a 16px favicon. Graphic designers need to make sure the logo they create is scalable because the logo is an important element that is always used by companies in various places.
Well, in addition to the five mistakes above, there are a few more mistakes, such as choosing a font that is too complicated or predictable, too abstract, cannot be used in grayscale, no brand positioning, and excessive slogans. Hopefully, the information above is useful for you.