6 Top Logo Designs from Brands Around the World
A logo certainly has its meaning and message for the brand. In making a logo, you have to make sure it will be easy to remember and memorable for customers. Logo designs can be complex or simple, some are easily recognizable or some are attractively shaped. A logo can also affect brand profits, therefore the logo is not made carelessly, it must have a hidden message behind its shape. Have you ever looked at some of the world’s most famous logos and wondered what they meant or what inspired the design? Some logos even require you to pay attention to the details of the line or the color selection to find out the meaning behind it. If you have a business in Singapore and want to expand internationally, take a look at these 6 logos from famous brands that have successfully attracted attention.
1. Nike
This legendary brand started as an import company under the name Blue Ribbon Sports. Initially, the Nike founder thought the “swoosh” symbol was very ordinary, he didn’t really like the design. Then this brand changed its logo by adding a thicker font and slightly shifting the swoosh. Inspired by the Greek goddess Nike, the message is about unrivaled speed and movement.
2. Apple
This logo was created by accident. The logo designer explained that he ate an apple while trying to design something for several weeks. After biting the apple, he was coincidentally inspired that the bite sounds like bytes in a computer. So the bite of an apple can represent technology.
3. Coca-Cola
This is one of the largest soft drink brands in the world. Coca-Cola has a unique logo. Inside the Coca-Cola logo, there is a flag of the country that became the happiest country in the world, namely Denmark. The most characteristic feature of this logo is the elegant and flowing Spencerian font which is commonly used in formal documents.
4. BMW
Bayerische Motoren Werke AG or well known by the abbreviation BMW. The center of the BMW logo symbolizes the rotating propeller of an airplane, this is because BMW has a history as an aviation company. The colors represent the flag of Bavaria, an area in Germany where the company was first founded.
5. LG
The electronic brand from South Korea has a logo shaped like a person’s face. According to the company, this logo was created to represent the aspirations that maintain the relationship between the company and its customers.
6. McDonald’s
Of course, the big yellow M is the first letter of this brand name that people notice for the first time. There is also a slogan “I’m lovin’ it” as part of the campaign. This fast-food brand made a great design that has become iconic and famous until now.
If you visualise a famous logo, you will see that it triggers certain criteria in your mind. A logo also creates an opinion on a business and its products. It is obvious that a logo plays an important role in brand growth and promotion. Nowadays, people are becoming more and more aware about what they are buying either a product or a service. Along with quality, customers pay attention to several other aspects, such as social responsibility, environment, and brand identity. Over the past few years, brands have typically used more than one logo. A logo creates a visual record of the brand’s history and reflects its traditions, values, and competitive advantages.