1. Your website pages refer to an older version
One of the most common errors in an e-commerce analysis is that some page links direct the customer to an older version of the website content.
This form of malfunction has a very negative impact because:
- It increases the bounce rate,
- It opens you to the possibility of negative customer impressions,
- It puts your website into the list of websites that search engines consider as insecure and that they may ban.
Each time you renew or add content, you must ensure that the old pages are removed and that the internal networking is up to date.
2. The website contains duplicate content
Duplicate content is identical content on several websites. As such, all of your content must be original.
If you are a reseller, you must take the time to create product sheets and not copy those present on the sites of your suppliers. Each text must be unique.
If you have several websites (commercial, corporate, blog, etc.), you must make the effort to create original content for each. For this, rewriting is a solution. If you want to relay information, use links! This practice is very common on social networks.
3. Loading pages is too slow
Your pages’ loading time must be very quick. Some customers may use their tablets or smartphones. Navigation on these mobile platforms must be ergonomic and optimized, thanks in particular to the Accelerated Mobile Page (AMP), a technology that speeds up the display of pages on mobile devices.
Additionally, the UX or user experience must always be at the heart of your concerns. Guide your audience and leave a good impression.
4. Internal networking size is insufficient
On all websites and especially on e-commerce websites, it is essential to work on internal networking.
A reader must never find himself in an impasse. He must be able to find the information he wants whenever he wants. If it is on a product or service page, he or she must be able to purchase it immediately.
If the steps are too complex or unclear, the sale is most likely to be aborted.
5. Content is too low
Many e-commerce sites have very limited content. This can be a fatal mistake!
Your customers should of course find information about the products and services you sell, but also about your company, your actions, relevant business news, user guides, and even articles related to your business. Technical data and prices are not enough to fill a page!
In addition to taking care of your content, you need to take the time to create a short URL and write powerful meta-titles and meta-descriptions.
6. Faulty website links
On your e-commerce site, there are external and internal links. This is a good thing because these links optimize your SEO.
However, as we have already mentioned, the links must always be up-to-date and optimally functional. Update them regularly, especially when you change your content.
7. Outdated website technology
To facilitate navigation on your site, you must adapt to contemporary constraints.
For example, it is nowadays recommended to avoid using Flash technology on a website,
as this old technology penalizes indexing on search engines and considerably increases the loading time of pages.
8. Compromised safety
It is essential that security is ensured on all your websites and primarily on your e-commerce website. Why? Well, because Google and all the other search engines penalize websites that are not secure. In addition, if your customers make purchases from your website, you must guarantee them optimal security.