Importance of preparing designs before printing

Printing a design file requires preparation so that it can have the expected result. And, to achieve this, it requires the graphic design services of an experienced professional who has knowledge of the several printing techniques and who performs a thorough review process of the characteristics of the design and prepares it correctly before sending it to the printing office.

It must be taken into account that, to guarantee a good printing, whatever the design to be printed and its level of complexity, you need the supervision of a designer. Otherwise, the print might not be right and you risk messing up your entire job.

Getting a design to print may seem easy, but it does require some knowledge. For this reason, it is essential not to skip this step, since it is the designer who evaluates whether the document format is correct, as well as its dimensions. This is important since it is very likely that, if the design is not verified well, the printing will be disproportionate and the final result will be affected by problems with the resolution of its elements, images and even fonts. Because of this, many current printing departments have created a preprinting process, in which the aforementioned aspects and more are verified to obtain better results, including:

• Resolution of its elements: this may vary depending on what type of elements used in your design, because illustrations and vectors require specific adaptations depending on the type of ink that is going to be implemented. In the case of photographic and illustrated images, they also need to have a quality and format according to the type of printing to be made, since many formats are not compatible and generate many errors when printing.
• The typography is another important aspect that must be verified since many times people do not link the fonts used and they may be missing or give an error when printing.
• Colors are one of the most problematic points at the time of printing since, many times, designs are made without verifying the colors used. It’s the designer’s job to indicate which is the printing mode that is needed, and to make the conversions, if found necessary.
• The arrangement and indentation that is given to the design elements must also be analyzed. The texts, logos and others should not be located near the edge since they can be affected at the time of making the cuts and the folding of the printed material.
• In the same way, you must review the measurements that the document has and adjust it to a standard format for correct printing.

Sometimes the importance of document preparation did not receive enough attention and if this process is not carried out, the final design can be a complete disaster. This could bring problems to the brand or company, having as consequences the delay of the printing, as well asthe loss of money in expenses for new reproduction.